About Us
A little history and description of who we are.
Alan is our senior instructor with over 30 years experience in training in Project Management, Business Analysis and Software Engineering. He holds a B.Math from the University of Waterloo and an M.Sc. from the University of Calgary.
Basma Elgreatly is a results-driven marketing and outreach leader with over 14 years of experience across banking, healthcare, education, and digital marketing. As Marketing Manager at ADG Business Academy, she leads strategic branding, community engagement, and digital initiatives that drive growth and visibility.. She holds an MBA in Busines Analytics from University Canada West.
Our Story
Alan Goodbrand has been in IT and Business for over 50 years. While working on his Masters degree at the University of Calgary he was asked to teach a course on Software Metrics. That was 1994 and he discovered a second passion, helping others succeed. Over the past 30 years he has taught over 1,000 courses to over 10,000 students.